About Us

Fitness Reinvented was created by people who have faced adversity and learned how to thrive. We are committed to bringing you fitness solutions which strengthen your body and your mind, and help you deal with the challenges in your own life.

Mike Alalof was a top bodybuilder and professional boxer who saw his career and his life spiral downward when he first got multiple sclerosis fourteen years ago. He spent two years relying on a wheelchair, before learning how to rebuild his body through exercise and nutrition. Now at age 54, he has regained much of the strength he had in his 20's, and has revitalized his life. He has taught hundreds of people how to gain strength and revitalize their own lives using the methods he has developed. More about Mike

Victoria Pickering started Fitness Reinvented to help people learn how to maximize their lives despite adversity. Three years ago, she learned about the fragility of life when her 19-year old daughter got lost in a ocean kayak in a fog, and was never found but presumed dead after a long Coast Guard search. Extreme grief causes profound mental and physical challenges, but Victoria has learned that physical fitness is a key part of creating the mental strength to face loss and to bring back a sense of possibilities for the future.

Dorelle Laffal has the expertise of a top physical trainer, but equally importantly has the understanding of someone who has learned how to face difficult circumstances. Her story is truly inspiring. Ten years ago, she was a 37-year-old woman with no exercise background who suddenly faced the devastating diagnosis of breast cancer at a young age. She turned to exercise to help make her mentally and physically tough in fighting cancer, and succeeded beyond all measure - becoming an award-winning body-builder. She has found new meaning in her life by helping many other women with breast cancer learn how to harness and expand their physical capacities and emotional resilience. More about Dorelle